Tottenham chairman Daniel Levy stated unequivocally in 2019 that there would be no rush to secure a stadium naming rights deal because it had to be the right one.
Tottenham Hotspur Stadium still lacks a sponsor three and a half years after it first opened its doors.
However, The Athletic reports that Tottenham are in “serious talks” with Google regarding naming rights for their 62,850-capacity stadium.
Levy’s wait for the perfect sponsor may be worth it if he can reach an arrangement with one of the most valuable global brands.
A deal that would make people sit up and take notice, it would also have a significant financial impact on Tottenham by bringing on board the American global technology giant.
After all, just over three years ago, Levy stated that Tottenham would only consent to a transaction if three critical requirements were met.
“We are only going to do a naming rights deal if we get the right brand, in the right sector, on the right money. If we can’t meet those three criteria, we won’t do it,” he explained “At the moment, we haven’t found a company that meets all three criteria. We are not really close to anything on that at the moment.”
It’s easy to see why Google would want to be affiliated with Tottenham, given that their stadium offers so much more than just Premier League and Champions League football.
The New York Giants and Green Bay Packers met in another NFL money-spinner on Sunday at Tottenham Hotspur Stadium, which had previously hosted the New Orleans Saints and Minnesota Vikings a week earlier.
The stadium also hosted concerts by Guns N’ Roses and Lady Gaga in the summer, just days after the rugby league Challenge Cup final was held in N17 for the first time in May.
Anthony Joshua and Oleksandr Usyk fought for the World Heavyweight title in September, and there is another rugby union match scheduled for November, followed by one in March between Saracens and Harlequins.
There are numerous prospects at Tottenham Hotspur Stadium, which will only benefit the club in the future.
Google has formed a number of sports collaborations in recent years, with one with Tottenham Hotspur being a genuine possibility.
